Publications finder
Showing 21 - 40 of 46 results for Andrew Stephen
Marketing
Leading IJRM on the path to prominence(opens in new window)
- Journal article
- International Journal of Research in Marketing
Marketing
When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest(opens in new window)
- Journal article
- Journal of Marketing Research
Marketing
Here Comes the Hyper-Connected Augmented Consumer(opens in new window)
- Journal article
- NIM Marketing Intelligence Review
Marketing
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products(opens in new window)
- Journal article
- Journal of Interactive Marketing
Marketing
Online shopping and social media: friends or foes?(opens in new window)
- Journal article
- Journal of Marketing
Marketing
Social Media Marketing: Principles and Strategies
- Book
- Stukent
Marketing
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns(opens in new window)
- Journal article
- Marketing Science
Marketing
A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research(opens in new window)
- Journal article
- Journal of Marketing
Marketing
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed(opens in new window)
- Journal article
- International Journal of Research in Marketing
Marketing
The role of digital and social media marketing in consumer behavior(opens in new window)
- Journal article
- Current Opinion in Psychology
Marketing
Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks(opens in new window)
- Journal article
- JOURNAL OF MARKETING RESEARCH
Marketing
How being busy can increase motivation and reduce task completion time.(opens in new window)
- Journal article
- Journal of personality and social psychology
Marketing
Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions(opens in new window)
- Journal article
- Journal of Marketing Research
Marketing
Making mobile ads that work
- Journal article
- Harvard Business Review
Marketing
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control(opens in new window)
- Journal article
- Journal of Consumer Research
Marketing
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?(opens in new window)
- Journal article
- Marketing Science
Marketing
Consumers’ Trust in Feelings as Information(opens in new window)
- Journal article
- Journal of Consumer Research
Marketing
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace(opens in new window)
- Journal article
- Journal of Marketing Research
Marketing
Feeling the Future: The Emotional Oracle Effect(opens in new window)
- Journal article
- Journal of Consumer Research
Marketing