The new partnership will aim to address all stereotypes in advertising.
Recognising the power of collaboration to accelerate progress, the Unstereotype Alliance, convened by UN Women, the United Nations entity for Gender Equality, unites industry leaders, decision-makers and creatives in a mission to remove harmful stereotypes from advertising. Saïd Business School will join this network as a Global Ally, in a pledge to help empower people in all their diversity and create a more equal world.
Announcing the news, Rhonda Hadi, Associate Professor of Marketing and Associate Dean for Diversity and Inclusion at Oxford Saïd, said: ‘I’m thrilled that the Business School is now an official Ally of the Unstereotype Alliance. We understand that we have the power to influence culture and society in a positive way by challenging stereotypical depictions in advertising; Collaborating with the Unstereotype Alliance network will be key to enabling meaningful, global impact.’