Trudi Lang

Senior Fellow in Management Practice

Saïd Business School
University of Oxford
Park End Street


As a practice faculty, Trudi works with executives to support them in the achievement of their strategic objectives.

Her research, executive education and consulting focuses on strategising in dynamic environments.

Prior to joining the School, Trudi was Director and Head of Strategic Foresight at the World Economic Forum convening global initiatives with members and stakeholders to explore the future of industries, countries and emerging issues. She also served as Consultant for Strategic Foresight at the OECD working with the leaders of a member country to develop their national strategy. 

In addition to holding a PhD (DPhil, Management Studies) from the University of Oxford, Trudi has an MSc degree in Management Research from Oxford, graduating with Distinction and winning the Templeton College Nautilus Award for Outstanding Academic Achievement. She also holds an MBA (Executive) (Distinction) from Curtin University, Australia, and an MA (Political Science) from the University of Hawaii, USA.

She is a member of the Strategic Management Society and the Academy of Management.


Trudi’s research focuses on strategy formulation and strategy processes in the context of dynamic environments.


  • Scenarios and strategic reframing
  • Interplay between organisational identity and strategy
  • Collaborative strategy, including building new social capital in meta-organisations
  • Deep uncertainty and time


Trudi is a core member of the School's Executive Education faculty.

She is co-director of the online Oxford Executive Strategy Programme, core faculty of the Oxford Scenarios Programme, and director of the Oxford Collaborative Strategy Lab.  These programmes are highly experiential, providing leaders with new ways of seeing and acting for thriving in an interconnected and disruptive world. 

Trudi also leads other customised executive programmes for organisations delivered in Oxford and around the world.


Settling-in to the future An organizational identity perspective

  • Chapter
  • Practices of Futurecasting
  • Trudi Lang,
  • Gail Carson
Professional Service Firms

How ghost scenarios haunt strategy execution(opens in new window)

  • Journal article
  • MIT Sloan Management Review
  • Trudi Lang,
  • Rafael Ramirez
Professional Service Firms

Strategizing across organizations(opens in new window)

  • Journal article
  • MIT Sloan Management Review
  • Rafael Ramirez,
  • Trudi Lang,
  • Matthew Finch,
  • Gail Carson,
  • Dale Fisher
Professional Service Firms
  • Trudi Lang,
  • Richard Whittington
Professional Service Firms
See more publications

Oxford Answers

Thought-leadership and insights for business leaders written by our Faculty and Associate Fellows.

View articles by Trudi.

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