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Rhonda Hadi

Associate Professor of Marketing

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Rhonda is an academic expert in the field of marketing, investigating the profound impact of emerging technologies on consumer experiences and behaviour. 

Her work explores a wide array of technologies - including immersive technology, mobile and wearable computing, and consumer-facing artificial intelligence - shedding light on how these innovations are reshaping the modern consumer landscape.

She is an Associate Editor at the Journal of Consumer Research and the Journal of Consumer Psychology and sits on the editorial review board of the Journal of the Academy of Marketing Science. Her work has been designated as a ‘must read' by the Marketing Science Institute and has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. She is a frequent keynote speaker and readily shares her expertise with the mainstream media, including interviews with the BBC.

Rhonda has an MBA from Cornell University and earned MPhil and PhD degrees in marketing from Baruch College, City University of New York. At Oxford, she is a Fellow of Green Templeton College.

Read Rhonda's CV.

Publications

Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content

  • Journal article
  • Journal of the Academy of Marketing Science
  • Diogo Hildebrand,
  • Rhonda Hadi,
  • Sankar Sen
Marketing

How culture shapes consumer responses to anthropomorphic products

  • Journal article
  • International Journal of Research in Marketing
  • Sara Baskentli,
  • Rhonda Hadi,
  • Leonard Lee
Marketing

The Metaverse: a new digital frontier for consumer behavior

  • Journal article
  • Journal of Consumer Psychology
  • Rhonda Hadi,
  • Shiri Melumadb,
  • Eric S Parkc
Marketing

Follow your nose when it sounds right: how brand names influence consumer responses to product scents

  • Journal article
  • Journal of Business Research
  • Marina Carnevale,
  • Rhonda Hadi,
  • David Luna,
  • Ruth Pogacar
Marketing

From tablet to table: how augmented reality influences food desirability

  • Journal article
  • Journal of the Academy of Marketing Science
  • William Fritz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing
See more publications

Engagement

Rhonda’s research has implications for both industry and public policy.

She frequently collaborates with a diverse range of stakeholders, including Fortune 500 companies, start-ups, and non-profit organizations, all with the shared goal of better understanding and improving consumer experiences. At Oxford Saïd, she is an active member of the Oxford Future of Marketing Initiative, a collaborative network of academic-industry partnerships aimed at producing relevant research and practical thought leadership. 

Teaching

Rhonda has taught audiences ranging from undergraduate students to high-level executives.

At Oxford Saïd, she leads the Core Marketing course for the MBA, but also teaches on the EMBA programme, Diploma in AI for Business, and various executive education programmes. Recently offered courses and modules include:

  • Marketing Core
  • Strategic Consumer Insights
  • Customer Centricity
  • Digital Transformation of Marketing, Media, and Advertising
  • The Future of Marketing

She is a recipient of the John Elliot Teaching Award and has taught and given invited talks in North America, Europe, Asia and the Middle East.

Oxford Answers

Thought-leadership and insights for business leaders written by our Faculty and Associate Fellows.

View articles by Rhonda.

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