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Michael Rosenblum

Executive in Residence


Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

In 1988 Michael Rosenblum invented a different way to produce television news stories.

In the place of the conventional reporter, producer, camera person, sound person and editor, he taught journalists to report, shoot, track, edit and produce their own stories, on their own, using nothing but a small, hand-held video camera, and today an iPhone. Nothing more.

This process, called video journalism or MMJ (Multi Media Journalism) has gradually become the industry standard for TV and now online news. It is far more cost-effective, and produces a better product. He has also changed the content from conventional reporter stand up to character driven stories – News meets Netflix.

Michael has, over the past 35 years, designed, built or restructured TV news stations and national networks all over the world. His clients have included, but are not limited to the BBC, CBS News, Spectrum, Verizon, the Voice of America, Sky Sports, Channel One London, TV3 Sweden, Norway and Denmark.

In 1990, he sold 51% of one of his companies, Video News International to The New York Times and became both founder and President of New York Times television – taking the paper into television and video. Other papers, worldwide, followed his lead, often under his direction.

In 2001, he partnered with former US Vice President Al Gore to found Current TV, the world’s first User Generated TV cable channel, which he later sold to Al Jazeera to become Al Jazeera America.

He has produced more than 2,000 hours of broadcast and cable television, including some of the highest rated reality TV shows in the US cable system.

In partnership with his wife Lisa, they founded TheVJ.com, an online film/video school.

He is the author of four books and has taught at Columbia University, New York University and The City University of New York (CUNY).

He has offices and homes both in NY and in the UK, but now spends all of his time in the Cotswolds, where he is the assistant editor for The Wychwoods Magazine. He is able to run a global business from home, thanks to ‘the miracle of Zoom’.