Edward Lee

He has expertise working with startups in pricing strategy, monetisation and pricing design, business models, and investment due diligence. His industry experience includes software, eCommerce, digital health, fintech, and consumer brands.  

Previously, Ed held leadership roles with LG Electronics and Simon-Kucher where he advised leading global companies and brands on pricing strategy. Ed is regularly invited to teach and speak at leading academic institutions including UCLA and Oxford University. He has served as a mentor and advisor for accelerators and investors including Techstars, 500 Global, and Backstage Capital. Ed serves on the Oxford University Said Business School’s Alumni Advisory Council.

He received his MBA from Oxford University, two Masters (MSc) from the London School of Economics and BA from the University of California San Diego.