Basak Yakis-Douglas

Basak Yakis-Douglas

Associate Scholar

Saïd Business School
University of Oxford
Park End Street


Dr Basak Yakis-Douglas is a senior lecturer (associate professor) in international business strategy at King's Business School.

She completed her DPhil at New College and Saïd Business School as a British Council Chevening Scholar and an ESRC-SKOPE fellow and was later a post-doctoral fellow at the Centre for Corporate Reputation and lecturer in strategy at Saïd Business School.

She holds an MSc in Analysis, Design, and Management of Information Systems from the London School of Economics. In 2015, she was a visiting scholar at the Harvard Business School.





Basak’s research is deeply embedded in Strategy-as-Practice. In all of her research projects, she has paid close attention to producing outcomes that would be useful to practitioners. In doing so, her publications are all targeted at three audiences: academics, business practitioners and consultants.

Her research appears frequently in practitioner journals and public-access media as well as refereed journals. Her research has been mentioned in Forbes, Sky News, BBC Radio 4, The Telegraph, and Money Week.

Basak’s broader interests involve the uniqueness paradox in strategy and strategy communications. Recently, she has published an article under these headings in the Strategic Management Journal with the (short) title 'Cheap Talk', in which her author team measured share price reactions associated with strategy presentations. A version of the same research was subsequently published in the Harvard Business Review and mentioned in several public-access journals, including Forbes. View a video summary of her latest project.


Basak has expansive experience teaching in business schools at all levels. Prior to joining King’s, Basak taught strategy, entrepreneurship, international business, GOTO (Global Opportunities and Threats – Oxford) and general management at Saïd Business School and Warwick Business School for MBA, Executive MBA, MSc and undergraduate students.