Where are all the women in advertising?

Future Proof 4

Funny Women CEO Lynne Parker shares her views on gender and humour in the ad industry, this episode of Future Proof.

Kantar
Media and communications
Diversity
Brand
Future Proof

Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly shocking. She talks to Andrew and Jane about why there should be more women creating ads as well as starring in them, and how humour can be used to create more impactful campaigns.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.