What's changed in the agency world?

Nick Lawson, CEO EMEA and client practice lead at MediaCom, spoke to us in Cannes about the changing world of the media agency, how the industry has evolved, why clients look to media agencies for growth solutions… and what the future might look like. Will technology replace people, or just boring tasks? What skills do agencies need? What role can media agencies play? And why has Nick stayed at the same company for 28 years?

Hosted by Felipe Thomaz, Associate Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.

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