What is Twitter's role in the media mix?

Future Proof 14

Twitter’s Jake Steadman explains how brands can make the best use of the platform, and how it is approaching 'health.'

Kantar
Digital marketing
Technology
Media and communications
Future Proof

In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversations on the platform, and how the research team uses data to help brands. Jake Steadman, Senior Director of Research for International and Agency, also discusses his views on the role of Twitter and the wider world of market research.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Amy Cashman, co-CEO of Kantar's Insights division in the UK. 