What skills do marketers really need?

Future Proof 5

In our latest Future Proof episode, Mark Visser talks about the marketing professional of the future.

Kantar
Technology
Media and communications
Management studies
Future Proof

Our guest Mark Visser explains how the ideal marketing professional must operate, and what marketing leaders and teams may look like in the future. Do we really need whole new skillsets? Has technology changed everything? And what should brands do differently, when it comes to their people, in order to compete?

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar.