What is the future of automotive?

There is a lot of disruption in the world of ‘mobility’ – but what does that actually mean? What does it take to launch a ‘mobility’ product? How will marketing teams encourage consumers to adopt new platforms and travel methods, including autonomous vehicles? And what do these innovations mean for traditional car and transport brands, other types of businesses, and society at large?

Mat Heinl, CEO of Moving Brands, talks cars, sandwiches, horses and ice cream vans with Saïd Business School's Andrew Stephen and Kantar's Jane Bloomfield.

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