In a tech-centric world, how does Unilever retain its place in the cultural conversation?
Future Proof LIVE with Sophie Galvani, Global Brand VP for Dove
BrandZ data shows the biggest brands in the world are now technology brands. Where does that leave brands who make physical products and companies like Unilever? Live from Cannes Lions, Kantar’s Jane Ostler speaks to Sophie Galvani, Global Brand Vice President for Dove Masterbrand, Unilever, about the way Dove and Unilever connects with consumers, raises confidence and self-esteem in young women, partners with third parties and platforms, uses technology in interesting ways and creates real, innovative brand experiences in retail environments. How do they find a place in a tech-dominated society?
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23 April 2021
21 May 2021