Can marketing make us enjoy food more?

If enjoying food makes us choose to consume more of it, then learning how to trigger greater levels of enjoyment could be a valuable tool in a brand’s repertoire. How can you encourage consumers to buy, consume and enjoy your products? What if they really think they won’t like the flavour combination? And why do choices around packaging – size, wording and related ‘content’ – matter? Andrew and Tara talk to Dr Cammy Crolic, Associate Professor of Marketing at Saïd Business School, to find out.

Hosted by Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University) and Tara Prabhakar, Global Director of Qualitative, Insights Division, Kantar.

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