Can a business be truly customer-centric?

Future Proof 15

Craig Donaldson, CEO of Metro Bank, explains why creating fans is the most important element of their business.

Kantar
Customer engagement
Media and communications
Brand
Future Proof

Metro Bank is a UK bank that aims to put customers and colleagues at the heart of everything they do. Their CEO Craig Donaldson tells us how they achieve customer-centricity in an omnichannel world, what the barriers are to creating enthusiastic, loyal fans… and why it makes commercial sense to do so.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Bart Michels, Kantar UK Country Lead.