Are brands paying enough attention to audio?

Future Proof 12

Spotify’s Pete Beeney tells us about the opportunities for brands to capture music listeners with relevant audio content.

Kantar
Digital marketing
Technology
Digital disruption
Future Proof

Platforms like Spotify are seeing huge adoption rates, but are brands making the most of the opportunity to reach a new, captive audience through digital audio? What are some best practices around audio asset creation, and what can Spotify tell us about market trends? Pete Beeney, Global Holding Company Lead for WPP at Spotify, has some words of wisdom for our latest podcast episode.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.