Marketing and advertising during Covid-19
Episode 7
How do you tread the fine line between 'opportunity and opportunism' when marketing during the crisis?
Our panel of experts share their insights into how to steer brands through the pandemic, including why now is not the time to cut marketing budgets, how authenticity is the key to success, and that brands offering help for the right reasons will be rewarded.
They draw on lessons from the past, including marketing in the wake of 9/11, as well as looking forward to future recovery.
Featuring panellists from the Oxford Future of Marketing Initiative:
Professor Andrew Stephen, L'Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School
Martyn Etherington, Chief Marketing Officer of enterprise technology firm Teradata
Julie Kollman, Global Head of Insights at Moët Hennessy, part of the luxury conglomerate LVM
Seth Rogin, Associate Fellow at Saïd Business School and CEO of Magnolia Media Partners
