How can marketing change a company’s culture?

The Racing Post was set up in 1986 to provide expert insights to fans of racing. But how does it approach marketing today? What does the future look like for the publisher? And how is this digital transformation linked to the internal culture of the business? Louise Agran, CMO at the Racing Post, gives Saïd Business School's Andrew Stephen and Kantar's Amy Cashman the lowdown on the business model at this heritage brand, the pros and cons of a very engaged audience, and the work she’s done to embed new values – ‘postmarks’ – in the business.

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