The marketing professor and associate dean of research came first in the UK.
For the 7th year running, the American Marketing Association (AMA) has listed Andrew Stephen, L’Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School, as the UK’s most published author in the premier marketing journals.
Commenting on Andrew’s success, Sue Dopson, interim Dean, said:
‘This is a fantastic achievement. Andrew’s contributions to marketing are invaluable to the area, and this consistent recognition by the AMA attests to the outstanding quality of his research, which we are lucky to witness every day at the school.
As Director of The Oxford Future of Marketing Initiative, Andrew helps to bring some of the world’s leading firms together with the school’s academic community, to enable real change in the industry.’
Academics are ranked on their contribution to marketing knowledge, based on publications of original research in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science.
Andrew was the only academic in the UK to be recognized, and was also second in Europe. Speaking about the award, he said:
'It is always an honour to be recognised as one of the world’s leading marketing academics, and the top marketing academic in the UK.
It is particularly exciting this year as I think about the real-world impact of my research on the marketing, media, and advertising industries. Through the Oxford Future of Marketing Initiative, as well as my executive programmes such as the Oxford Executive Diploma in AI for Business, my colleagues and I are proving that rigorous scientific research that embraces complexity (instead of over-simplifying things) is both academically worthwhile and truly valuable to and impactful on businesses such as Meta, WPP, Kantar, Teradata, L’Oréal and Google.'
Andrew is a leading expert on digital marketing, with a particular emphasis on social media marketing and digital transformation, and is also Director of the Oxford Future of Marketing Initiative. His research looks at the changing world of marketing and advertising, and the evolving technologies creating new media channels.
Andrew’s most recent paper focuses on how the idea of relevance affects consumer behaviour. Published in the Journal of Consumer Research, Relevance—Reloaded and Recoded concludes that we must shift away from typical consumer research.
The AMA is the largest marketing association in North America and has upwards of 445,000 members globally. Their author productivity list is compiled by Doctoral Student SIG, a special interest group of the AMA that focus on the needs of marketing doctoral students.
See the full list of the most published authors in premier marketing journals.