Fresh insights from the World Happiness Report 2024, released today, paint the richest picture yet of happiness trends across different ages and generations.
The report is a partnership of Gallup, the Oxford Wellbeing Research Centre, the UN Sustainable Development Solutions Network, and the WHR’s Editorial Board. Jan-Emmanuel De Neve, Professor of Economics and Behavioural Science at Saïd Business School and Director of the Wellbeing Research Centre, is an editor of the report.
The 2024 findings, announced today to mark the UN’s International Day of Happiness, are powered by data from the Gallup World Poll and analysed by some of the world’s leading wellbeing scientists.
Experts used responses from people in more than 140 nations to rank the world’s ‘happiest’ countries. Finland tops the overall list for the seventh successive year, though there is considerable movement elsewhere:
- Serbia (37th) and Bulgaria (81st) have had the biggest increases in average life evaluation scores since they were first measured by the Gallup World Poll in 2013, and this is reflected in climbs up the rankings between World Happiness Report 2013 and this 2024 edition of 69 places for Serbia and 63 places for Bulgaria.
- The next two countries showing the largest increases in life evaluations are Latvia (46th) and Congo (Brazzaville) (89th), with rank increases of 44 and 40 places, respectively, between 2013 and 2024.